Read the press release here.

I'm happy to announce that companies can now track their news inside RivalMap! Every account now has a powerful collaborative feed reader that enables your company to easily find, organize, and share important news about your competitors and your industry. We partnered with NewsGator, the leader in the RSS space, so that we could build our technology on top of their proven enterprise RSS platform.

Setting up news in RivalMap is much easier than with a traditional feed reader because RivalMap automatically finds relevant feeds, like the company and employee blogs of your competitors. Our partnership with NewsGator enables us to also provide comprehensive keyword search feeds that automatically find information posted across the internet in news papers, blogs, discussion forums, twitter messages and more!

Setting up news on your account is easy

1. Go to a competitor or product profile in your RivalMap account.
2. Click "Find related feeds" to find news the company produces, or click "Add a new subscription" to add a feed or keyword search directly.
3. Tag the subscription for easier browsing (e.g. Product Blog, Industry News, Company Mentions, etc)
4. Go to the news tab and start reading.

News is available to all accounts for no additional charge. All free accounts include a 30-day trial of news. We have also introduced a new Starter Plan with 3 users and news for just $24/month!

You can read more about our new release and partnership with NewsGator in the media coverage below:

Techcrunch - Constant Vigilance! RivalMap Introduces Automatic News Updates

Mashable - RivalMap Teams with NewsGator, So You Don’t Miss a Beat

Venture Chronicles -- RivalSoft and NewsGator Partner on Integrated Content

NewsGator Blog -- Keeping Closer Tabs on the Competition

Screenshots

The overview tab shows you unread news by tags and a preview of featured news:

You can browse news by competitor, product, or label, and to read individual items quickly: