Last night we pushed out a new feature to the RivalMap competitor and product profile editors that makes it easier to access revisions and visualize the changes. The goal is to help people in larger teams feel more comfortable adding information to the profiles by making it clear that it is really easy to see what has changed and restore an older version as necessary.

The profiles are meant to be the central place for a team to summarize and analyze a competitor, product, or customer segment. You should be using notes and clippings for research, but as you start to establish hard facts and better understand a competitor, product, or customer segment it is important that you contribute to their profiles so that other team members don't have to read through all the research to understand the most important issues.

Here are some screenshots of the new profile features:

As you can see, we actually highlight the changes in the formatted view of the profiles, something that most commercial wikis do not do well or at all!